WHAT WE DO
One brief.
Connected capabilities.
Aura is a data business first. We profile, model and supply consumer and business audiences, and we run the campaigns that use them. Choose focused support or bring it together with one partner.
Data profiling & modelling
Know who is worth contacting before you contact them.
Profiling and modelling is where Aura starts. We combine our own first-party data with vetted third-party sources to build a picture of who your best customers are, then find more of them. The output is a defined, scored audience rather than a raw list.
Every model is built against your objective: the product, the channel, the geography and the response you need. We show you the variables used and the assumptions made, so the audience can be challenged before money is spent on it.
- AURA classification
- Our proprietary segmentation groups UK consumers and businesses by behavioural, demographic and firmographic characteristics. Used to define audiences, weight contact strategy and compare campaign sources on a like-for-like basis.
- Customer profiling
- Match your existing customers or converted leads against our classification to identify the segments that over-index for your proposition, and the ones that don’t.
- Propensity & lookalike scoring
- Score prospects on likelihood to respond, convert or switch, so budget is directed at the top of the list first and contact volume can be cut without losing outcomes.
- Enrichment & append
- Add missing channels and attributes to your own data — telephone, email, property and household indicators — from sources with documented permissions.
- Cleansing & suppression
- Validation, de-duplication, gone-away and deceased screening, TPS/CTPS and MPS checks, and your own suppression files applied before delivery.
Segmentation · Propensity models · Lookalikes · Enrichment · Cleansing
Discuss this serviceMarketing data — B2C and B2B
Start with the right people, whoever they are.
Aura supplies audiences for telephone, postal and digital campaigns across both consumer and business markets. Consumer data comes from our own brands, including YourOffers.co.uk, from co-registration and survey partners, and from a network of vetted data owners. Business data covers UK companies and named decision-makers, selected by sector, size, location and role.
Whatever the source, the same questions apply: how was it collected, what were people told, and is the proposed contact appropriate? Provenance and permission evidence are documented for every supply, and licence terms are agreed up front — single use, multi-use or ongoing feed.
- Consumer data
- Lifestyle, survey and registration data with telephone, postal and, where permitted, email and SMS contact points. Selected by demographics, interests, household and property attributes.
- Business data
- Company and decision-maker records for B2B telemarketing, direct mail and email. Selected by SIC or sector, employee band, turnover, region and job function.
- Bespoke audience builds
- Combine our profiling with your criteria to build an audience to order rather than pulling from a fixed count.
- Licensing
- One-off rental, multi-use licences or subscription feeds, with suppression, returns and usage terms set out in the order.
Consumer data · B2B data · Bespoke builds · Licensing
Discuss this serviceHome mover data
Reach households at the moment they decide to move.
Our home mover feed identifies UK properties as they are listed for sale or to let, and again once the move completes. Pre-move addresses are available for direct mail across the full feed; names, mobile numbers and email are appended for a subset of records where permission allows, giving a telephone and digital route that most postal-only sources cannot offer.
The feed runs at around 165,000 movers a month across pre-move and post-move stages, delivered daily or weekly, and is available for both consumer and business-to-consumer use — from broadband and energy providers to removers, retailers, insurers and local service platforms.
- Pre-move
- Households that have just listed. The window in which broadband, energy, insurance, removals and finance decisions are made.
- Post-move
- Recently completed moves for furniture, home improvement, local services and retail.
- Channels
- Postal at full coverage; appended telephone, mobile and email on a proportion of records, with permissions documented per channel.
- Delivery
- Daily or weekly file, API or secure transfer, with your suppressions and geography applied.
Daily feed · Pre-move · Post-move · Multi-channel
Discuss this serviceLead generation
Turn interest into a conversation.
Plan online and telephone-led acquisition around the enquiries your team can actually use. Leads are generated through our own consumer sites and landing pages, co-registration placements with partner brands, paid media and outbound telesales, then qualified against criteria agreed before launch.
Every lead carries its source, timestamp and the wording the consumer saw, so you can evidence the chain of permission as well as the enquiry itself. Delivery is real-time via API or batched, with validation and suppression applied before handover.
- Web & hosted campaigns
- Product and sector-specific landing pages, including on Aura-owned brands, capturing enquiries with clear consumer-facing wording.
- Co-registration
- Sponsored placements on partner registration journeys with separate, unbundled consent per sponsor.
- Telesales & telesurvey
- Outbound qualification and appointment setting from our own audiences or yours, screened against TPS and your suppressions.
- Qualification & verification
- Field validation, duplicate checks, contactability checks and agreed qualification rules applied before delivery.
Hosted campaigns · Co-registration · Telesales · Paid media · Qualification
Discuss this serviceDirect marketing
Make every contact more relevant.
Connect audience planning with the channel that suits the decision your customer is making. We plan and deliver telemarketing, direct mail and permission-based email and SMS, and we can brief and manage third-party contact centres and mailing houses on your behalf.
Contact strategy, message and follow-up are shaped around the customer journey, and the lawful basis and screening for each channel are agreed before the first contact is made.
- Telemarketing
- Outbound and inbound campaigns using profiled data, with TPS/CTPS screening and call recording available.
- Direct mail
- Targeted postal campaigns, including home mover and property-triggered mailings, with data, print and fulfilment coordinated.
- Email & SMS
- Consent-based electronic marketing through our own brands and partner lists, managed to PECR requirements.
- Contact centre support
- Scripting, data feeds, dialler integration and suppression management for your in-house or outsourced teams.
Telemarketing · Direct mail · Email & SMS · Contact centre support
Discuss this serviceCampaign intelligence
Look beyond lead volume.
Agree what success means before activity starts. We review source-level feedback, contactability, qualification and conversion outcomes, and feed the results back into the profile so the next audience is sharper than the last.
Reporting scope is agreed for each brief, from a simple source-by-source summary to a shared dashboard fed from your CRM or lead management platform.
- Measurement planning
- Define quality criteria, attribution and the data you will return to us before launch.
- Source feedback
- Compare sources, segments and channels on contact, qualification and conversion, not just volume.
- Model refresh
- Use outcome data to re-score and refine the audience for the next cycle.
Measurement planning · Source feedback · Performance reviews · Model refresh
Discuss this serviceTechnology & integrations
Keep the handover moving.
Data and leads are only useful once they are in your systems. We agree the destination, required fields, validation rules and routing with you before setup, and deliver by whichever route fits your workflow.
Every delivery is logged, so both sides can evidence what was sent, when, and to whom — useful for reconciliation as well as data protection accountability.
- API delivery
- Real-time lead posting into your CRM, dialler or lead management platform, with field mapping and rejection handling agreed up front.
- Secure file transfer
- SFTP delivery with per-client access and download logging for batch data and home mover feeds.
- Suppression & feedback loops
- Automated processing of opt-outs, returns and outcome data between your systems and ours.
- Platform integrations
- Experience with Databowl and common CRM and dialler platforms; other integrations scoped per brief.
API delivery · SFTP with audit trail · Field mapping · Suppression sync
Discuss this serviceLET’S FIND YOUR NEXT CUSTOMER